The Breadwinner

The must-see comedy of the summer

The Breadwinner

National Audio Campaign Report — July 2026
THE BREADWINNER
Release
Home Entertainment Release
Flight
July 14–26, 2026
Channels
Terrestrial Radio · Podcast · Streaming Audio
Campaign Investment
$25,000

National Audio
Launch Campaign

A national, multi-channel audio campaign supporting the home entertainment release of The Breadwinner. The buy spans terrestrial radio across six markets, two host-read podcast placements, and a streaming audio layer — built to drive awareness and "watch now" intent across the two-week launch window.

Status as of July 27: Campaign complete. All three channels delivered at or above plan. Radio aired all 223 spots across six markets for 2,397,041 impressions (102% of plan); Spotify delivered 241,725 impressions (131% of plan) at a 93.0% completion rate; and both podcast host-reads ran in first position for 205,725 combined impressions (103% of plan). Final figures are reconciled against station invoices, post logs, and platform reporting.

Total Investment
$25,000
Across terrestrial radio, podcast, and streaming audio
Campaign Flight
2 Weeks
July 14 – 26, 2026
Radio Impressions
2.35M
Planned · 223 spots across six markets
Podcast Impressions
200K
Planned · two host-read placements
Streaming Impressions
~185K
Planned · audio + companion display
Total Audio Impressions
2.7M+
Planned across all three channels
Channel Partner Flight Investment Status
Terrestrial Radio Cumulus Media — six markets Jul 14–26 $15,937 ● Complete
Podcast Family Trips with the Meyers Brothers Jul 14 & 21 $7,500 ● Complete
Streaming Audio Spotify Jul 14–26 $1,563 ● Complete
This report contains final reconciled reporting for the completed campaign, including delivery logs, air checks, creative assets, and platform reporting.

Terrestrial Radio

A six-market terrestrial radio buy across Cumulus Media stations, delivering 223 spots over the two-week flight to a planned 2,346,000 impressions. The market selection reflects Sony Pictures Home Entertainment's objective to reach family, parent, and comedy-film audiences with a dad skew, concentrated in the Midwest and South — refined using theatrical exit data and over-indexing markets to prioritize the strongest-performing regions for the release. Each station produced its own :30 spot built from approved messaging and tuned to local format, creating market-specific creative across high-frequency dayparts.

Campaign Status: Complete. All 223 ordered spots aired across the six markets over the two-week flight, delivering 2,397,041 impressions against a planned 2,346,000 — 102% of the goal. Air checks were captured in all six markets, and the full delivery report is reconciled against station invoices and post logs below.

WWTN — Nashville logo
WWTN — Nashville
News/Talk · 46 spots aired · 341,946 impressions delivered · Jul 14–26
● Complete
:30 Spot
:30 Radio Spot
0:00
Straight from theaters, The Breadwinner, the must-see comedy of the summer, is now available to watch at home on digital to enjoy again and again. Grab your family and don't miss the comedy everyone is loving, with an 86% audience score on Rotten Tomatoes. Starring number one comedian Nate Bargatze, playing a dad of three whose wife, played by Mandy Moore, is away on an extended business trip, and he tries to keep the house from literally falling apart. Summer can be chaotic. Movie night doesn't have to be. The Breadwinner. Get it now on Prime Video, Apple TV, or Fandango at Home. Rated PG.
Air Checks ● AIRED · 3 captured
Air Check 1
0:00
Air Check 2
0:00
Air Check 3
0:00
Recorded from the live broadcast, confirming the spot aired as scheduled.
KCMO — Kansas City logo
KCMO — Kansas City
News/Talk · 31 spots aired · 291,223 impressions delivered · Jul 14–26
● Complete
:30 Spot
:30 Radio Spot
0:00
The must-see comedy of the summer is now available. Starring Nate Bargatze. “That guy's the GOAT.” The Breadwinner is a perfect family movie night, and you can get it now on Prime Video, Apple TV, or Fandango at Home. Rated PG. With an 86% audience score on Rotten Tomatoes. When Mom gets a life-changing offer from Shark Tank, Dad Nate has to figure out how to keep the house from literally falling apart. “He's in his dad era.” “Big time funny.” “So excited.” “Five stars. It's fire, man.”
Air Checks ● AIRED · 6 captured
Air Check 1
0:00
Air Check 2
0:00
Air Check 3
0:00
Air Check 4
0:00
Air Check 5
0:00
Air Check 6
0:00
Recorded from the live broadcast, confirming the spot aired as scheduled.
KHKI — Des Moines logo
KHKI — Des Moines
Country · 46 spots aired · 444,682 impressions delivered · Jul 14–26
● Complete
:30 Spot
:30 Radio Spot
0:00
“Hey, Nate Bargatze here. If you like my stand-up, you're gonna love this movie.” The Breadwinner is the must-see comedy of the summer, starring comedian Nate Bargatze as salesman Nate Wilcox and Mandy Moore as his wife, Katie. To Nate and their three children, she's the ultimate mom. But when her household invention leads to a Shark Tank deal and a prolonged business trip, Nate must figure out how to keep the house from literally falling apart. “She makes it look so easy, but it's so hard.” The Breadwinner. Rated PG. Get it now on Prime Video, Apple TV, or Fandango at Home. “Gonna be fun. It's happening.” From Sony Pictures Entertainment.
Air Checks ● AIRED · 5 captured
Air Check 1
0:00
Air Check 2
0:00
Air Check 3
0:00
Air Check 4
0:00
Air Check 5
0:00
Recorded from the live broadcast, confirming the spot aired as scheduled.
WFMS — Indianapolis logo
WFMS — Indianapolis
Country · 44 spots aired · 618,688 impressions delivered · Jul 14–26
● Complete
:30 Spot
:30 Radio Spot
0:00
Summer can be chaotic. Movie night doesn't have to be. Straight from theaters, The Breadwinner, the must-see comedy of the summer, is now available to watch at home on digital, so you can enjoy it again and again. Critics are calling it a laugh-until-you-cry comedy that's perfect for families. And audiences agree, with an 86% Rotten Tomatoes Audience Score. The Breadwinner, starring number one comedian Nate Bargatze. It's the comedy everyone is loving. Grab your family. Don't miss it. Get it now on Prime Video, Apple TV, or Fandango at Home. Rated PG.
Air Checks ● AIRED · 15 captured
Air Check 1
0:00
Air Check 2
0:00
Air Check 3
0:00
Air Check 4
0:00
Air Check 5
0:00
Air Check 6
0:00
Air Check 7
0:00
Air Check 8
0:00
Air Check 9
0:00
Air Check 10
0:00
Air Check 11
0:00
Air Check 12
0:00
Air Check 13
0:00
Air Check 14
0:00
Air Check 15
0:00
Recorded from the live broadcast, confirming the spot aired as scheduled.
KUBL — Salt Lake City logo
KUBL — Salt Lake City
Country · 40 spots aired · 476,310 impressions delivered · Jul 14–26
● Complete
:30 Spot
:30 Radio Spot
0:00
“Hey, Nate Bargatze here. If you like my stand-up, you're gonna love this movie.” Grab your family. “It's gonna be fun. It's happening.” The must-see comedy of the summer. “I'm going to give you an offer, but Nate, you have to take care of the kids.” “Of course.” “Dad, are you Mom now?” “Yes, I am your mother.” “She makes it look so easy, but it's so hard.” “It's not rocket science.” “Make them some popcorn and then let them do your makeup.” “Ready?” “Oh, go, go.” “It's just a little wet.” “Wait… are you filming?” “Action!” The Breadwinner. Get it now on Prime Video, Apple TV, or Fandango at Home. Rated PG.
Air Checks ● AIRED · 4 captured
Air Check 1
0:00
Air Check 2
0:00
Air Check 3
0:00
Air Check 4
0:00
Recorded from the live broadcast, confirming the spot aired as scheduled.
KTCK — Dallas logo
KTCK — Dallas
Sports · 16 spots aired · 224,192 impressions delivered · Jul 14–26
● Complete
:30 Spot
:30 Radio Spot
0:00
“Hey, neighbor, it's here. You like my stand-up? You're gonna love this movie.” Grab your family and don't miss the comedy everyone is loving, with an 86% audience score on Rotten Tomatoes. “Are you sure you can handle a month with the girls?” “I got this.” “What do we need to get through this?” “That can't be one of the things.” The must-see comedy of the summer. “Am I speaking to the man of the house?” “No, she's not home.” Get it now on Prime Video, Apple TV, or Fandango at Home. “So excited.” “Five stars. It's funny.” Rated PG.
Air Checks ● AIRED · 4 captured
Air Check 1
0:00
Air Check 2
0:00
Air Check 3
0:00
Air Check 4
0:00
Recorded from the live broadcast, confirming the spot aired as scheduled.
Final Delivery Report — July 14–26 ● COMPLETE
Reconciled against station invoices and post logs for the full two-week flight. All 223 ordered spots aired across six markets, delivering 2,397,041 impressions against a planned 2,346,000 — 102% of the goal. Per-market delivery below; full timestamped logs available for each market.
WWTN — Nashville
46 of 46 spots aired · 341,946 impressions delivered against 337,000 planned (101%)
DateSpots
Jul 145
Jul 157
Jul 161
Jul 173
Jul 183
Jul 194
Jul 204
Jul 217
Jul 221
Jul 232
Jul 241
Jul 254
Jul 264
DateSpot Times (Local)
Jul 1410:04 AM · 7:05 PM · 7:25 PM · 7:33 PM · 7:48 PM
Jul 1510:34 AM · 12:03 PM · 12:38 PM · 1:53 PM · 2:53 PM · 7:19 PM · 7:48 PM
Jul 167:31 PM
Jul 1710:34 AM · 7:50 PM · 7:59 PM
Jul 186:21 AM · 10:31 AM · 7:05 PM
Jul 196:56 AM · 7:28 AM · 9:46 AM · 7:29 PM
Jul 208:25 AM · 4:24 PM · 7:02 PM · 7:33 PM
Jul 2111:03 AM · 11:56 AM · 12:54 PM · 2:23 PM · 5:08 PM · 7:21 PM · 7:58 PM
Jul 227:57 PM
Jul 237:03 PM · 7:49 PM
Jul 247:04 PM
Jul 257:30 AM · 12:28 PM · 6:39 PM · 7:05 PM
Jul 266:28 AM · 7:16 AM · 11:17 AM · 7:29 PM
KCMO — Kansas City
31 of 31 spots aired · 291,223 impressions delivered against 286,000 planned (102%)
DateSpots
Jul 143
Jul 152
Jul 164
Jul 171
Jul 183
Jul 192
Jul 203
Jul 212
Jul 222
Jul 233
Jul 241
Jul 253
Jul 262
DateSpot Times (Local)
Jul 1412:29 PM · 4:15 PM · 6:12 PM
Jul 156:36 AM · 2:27 PM
Jul 167:29 AM · 5:44 PM · 6:13 PM · 7:44 PM
Jul 175:13 PM
Jul 189:44 AM · 4:26 PM · 7:52 PM
Jul 193:44 PM · 7:31 PM
Jul 207:17 AM · 1:13 PM · 6:36 PM
Jul 212:14 PM · 3:29 PM
Jul 2211:17 AM · 4:43 PM
Jul 231:44 PM · 5:28 PM · 6:29 PM
Jul 247:28 PM
Jul 2511:26 AM · 7:28 PM · 8:01 PM
Jul 266:39 AM · 1:44 PM
KHKI — Des Moines
46 of 46 spots aired · 444,682 impressions delivered against 426,000 planned (104%)
DateSpots
Jul 143
Jul 154
Jul 164
Jul 174
Jul 185
Jul 192
Jul 203
Jul 214
Jul 223
Jul 233
Jul 243
Jul 254
Jul 264
DateSpot Times (Local)
Jul 146:56 AM · 12:14 PM · 6:20 PM
Jul 156:28 AM · 7:12 AM · 8:43 AM · 7:43 PM
Jul 167:45 AM · 10:17 AM · 2:17 PM · 7:13 PM
Jul 177:28 AM · 8:25 AM · 9:15 AM · 7:17 PM
Jul 186:40 AM · 7:37 AM · 9:39 AM · 5:44 PM · 7:16 PM
Jul 191:40 PM · 7:45 PM
Jul 206:57 AM · 8:14 AM · 8:57 AM
Jul 217:15 AM · 11:42 AM · 5:42 PM · 7:47 PM
Jul 228:44 AM · 5:41 PM · 7:52 PM
Jul 237:25 AM · 8:23 AM · 7:14 PM
Jul 246:42 AM · 9:16 AM · 6:40 PM
Jul 259:43 AM · 10:40 AM · 5:16 PM · 7:16 PM
Jul 266:18 AM · 12:16 PM · 1:37 PM · 7:14 PM
WFMS — Indianapolis
44 of 44 spots aired · 618,688 impressions delivered against 608,000 planned (102%)
DateSpots
Jul 144
Jul 154
Jul 164
Jul 173
Jul 184
Jul 193
Jul 203
Jul 213
Jul 223
Jul 233
Jul 243
Jul 254
Jul 263
DateSpot Times (Local)
Jul 148:39 AM · 12:15 PM · 12:48 PM · 3:43 PM
Jul 158:04 AM · 9:17 AM · 11:06 AM · 5:49 PM
Jul 167:52 AM · 10:39 AM · 12:13 PM · 7:46 PM
Jul 1710:31 AM · 1:47 PM · 7:16 PM
Jul 187:05 AM · 11:13 AM · 11:47 AM · 12:19 PM
Jul 197:13 AM · 8:30 AM · 9:45 AM
Jul 206:54 AM · 12:44 PM · 3:33 PM
Jul 211:45 PM · 7:13 PM · 7:50 PM
Jul 228:53 AM · 2:48 PM · 7:19 PM
Jul 239:11 AM · 9:45 AM · 2:12 PM
Jul 246:05 AM · 6:59 AM · 7:14 PM
Jul 257:04 AM · 9:36 AM · 10:47 AM · 7:48 PM
Jul 267:45 AM · 12:16 PM · 2:41 PM
KUBL — Salt Lake City
40 of 40 spots aired · 476,310 impressions delivered against 474,000 planned (100%)
DateSpots
Jul 144
Jul 153
Jul 163
Jul 173
Jul 183
Jul 193
Jul 203
Jul 212
Jul 223
Jul 233
Jul 243
Jul 254
Jul 263
DateSpot Times (Local)
Jul 147:16 AM · 8:43 AM · 9:16 AM · 10:13 AM
Jul 156:20 AM · 8:15 AM · 9:14 AM
Jul 169:45 AM · 10:43 AM · 11:14 AM
Jul 176:13 AM · 6:46 AM · 7:48 AM
Jul 187:46 AM · 11:48 AM · 12:44 PM
Jul 1911:41 AM · 12:12 PM · 2:44 PM
Jul 208:49 AM · 12:13 PM · 1:10 PM
Jul 217:18 AM · 6:44 PM
Jul 229:10 AM · 10:39 AM · 11:13 AM
Jul 236:44 AM · 8:15 AM · 11:41 AM
Jul 248:45 AM · 9:41 AM · 11:41 AM
Jul 256:09 AM · 7:10 AM · 7:42 AM · 8:14 AM
Jul 266:20 AM · 12:16 PM · 3:50 PM
KTCK — Dallas
16 of 16 spots aired · 224,192 impressions delivered against 215,000 planned (104%)
DateSpots
Jul 141
Jul 151
Jul 161
Jul 171
Jul 182
Jul 192
Jul 201
Jul 211
Jul 231
Jul 241
Jul 252
Jul 262
DateSpot Times (Local)
Jul 1410:14 AM
Jul 1511:31 AM
Jul 1610:31 AM
Jul 1711:15 AM
Jul 186:26 AM · 7:48 AM
Jul 196:45 AM · 8:34 AM
Jul 208:57 AM
Jul 2112:33 PM
Jul 234:55 PM
Jul 2412:12 PM
Jul 253:39 PM · 7:58 PM
Jul 266:26 AM · 2:00 PM
223 of 223 spots aired — 100% delivery across all six markets, generating 2,397,041 impressions against 2,346,000 planned (102% of goal). Final figures reconciled against station invoices and post logs.

Podcast

Two :60 host-read placements on Family Trips with the Meyers Brothers, running on the July 14 and July 21 episodes. The series aligns naturally with The Breadwinner's family-comedy positioning, while Seth and Josh Meyers deliver the message in their own voice — placing the film within a trusted, personality-driven environment during launch week and the campaign's second week. Host-read advertising is particularly effective for entertainment releases because the recommendation comes directly from hosts the audience already trusts. Running across both weeks of the campaign, the placements provide sustained reinforcement alongside terrestrial radio and streaming audio, to a planned 200,000 impressions.

Campaign Status: Both host-reads aired as scheduled, each in first position within the episode, delivering 205,725 combined impressions against a planned 200,000 — 103% of the goal. Air checks and video for both episodes are below.

Family Trips with the Meyers Brothers
PMM · :60 host-read midroll · 205,725 impressions delivered · Jul 14 & 21
● Complete
Host-Read — Episode One · July 14 · 104,459 impressions ● AIRED
:60 Host-Read
0:00
Seth: Support comes from Sony Pictures Home Entertainment with The Breadwinner. Hey, Pashie!
Josh: Hey, Sufie.
Seth: Very exciting. Straight from theaters — must-see comedy this summer, now available to watch at home on digital to enjoy again and again. And you know who was in this movie, Pashie?
Josh: Who's that?
Seth: One of our great road trip pals of all time, Colin Jost.
Josh: Oh yeah. You know who else is in it? Someone who's been a guest on the show, Nate Bargatze.
Seth: Yeah.
Josh: Star — star of this movie, really.
Seth: Yeah, and he was the star of the podcast when he was on — no offense to you.
Josh: Well, that's okay. I mean, he was a star over you as well.
Seth: Mandy Moore — I would love to have her on this podcast. I was in a movie with her once. She plays Nate's wife, three children. Forte's in it as well. Directed by Eric Appel, who did the fantastic Weird Al movie a couple of years ago with Daniel Radcliffe. It's a very funny movie. To Nate and their three children, Katie's the ultimate mom. But when her household invention leads to a once-in-a-lifetime deal on Shark Tank and takes her on a prolonged business trip, Nate must figure out how to keep the house from literally falling apart. Welcome to the dad era.
Josh: Grab your family and don't miss the comedy everyone is loving with an 86% audience score on Rotten Tomatoes. Starring the number one comedian, Nate Bargatze. Summer can be chaotic. Movie night doesn't have to be. Get it now on Prime Video, Apple TV, or Fandango at Home. Rated PG.
Air Check — Episode 183 · July 14 ● AIRED
Family Trips with the Meyers Brothers — Episode 183
"W. Kamau Bell Took His Mom Parasailing"
Family Trips with the Meyers Brothers · Episode 183 · July 14, 2026
0:00
Host-read delivered as scheduled. Excerpt captured from the live episode, including the hosts' natural conversational lead-in.
Listen to the full episode on Apple Podcasts →
Video — Episode 183 · July 14 ● AIRED
The episode is also published in video on the show's YouTube channel. The clip below opens at the Breadwinner host-read.
Host-read begins at 24:03. Watch on YouTube →
Host-Read — Episode Two · July 21 · 101,266 impressions ● AIRED
:60 Host-Read
0:00
Seth: Support comes from Sony Pictures Home Entertainment with The Breadwinner. Hey, Pashie!
Josh: Hey, Sufie!
Seth: Very exciting. Maybe there's a rainy day coming up for you. I've got one right now, and it's fun to have a family comedy to watch.
Josh: Absolutely.
Seth: And this is straight from the theaters. It's now available to watch at home on digital. You can enjoy it again and again. Grab everybody and don't miss the comedy everyone is loving with an 86% audience score on Rotten Tomatoes.
Josh: Starring comedian Nate Bargatze as salesman Nate Wilcox and Mandy Moore as his wife Katie. To Nate and their three children, Katie is the ultimate mom. But when her household invention leads to a once-in-a-lifetime deal on Shark Tank and takes her on a prolonged business trip, Nate must figure out how to keep the house from literally falling apart. Welcome to the dad era.
Seth: Nobody does family comedy like Nate Bargatze. I'm constantly jealous of jokes that he writes and directed by Eric Appel, who did the fantastic Weird Al movie a couple years ago with Daniel Radcliffe. And featuring a stellar cast, including Mandy Moore, Colin Jost, Zach Cherry, Martin Herlihy, Kumail Nanjiani, and Will Forte. Get it now on Prime Video, Apple TV, or Fandango at Home. Rated PG.
Air Check — Episode 184 · July 21 ● AIRED
Family Trips with the Meyers Brothers — Episode 184
"Ana Gasteyer Took VW Bug Roadtrips"
Family Trips with the Meyers Brothers · July 21, 2026
0:00
Host-read delivered as scheduled in first position. Excerpt captured from the live episode, including the hosts' natural conversational lead-in.
Listen to the full episode on Apple Podcasts →
Video — Episode 184 · July 21 ● AIRED
The episode is also published in video on the show's YouTube channel. The clip below opens at the Breadwinner host-read.
Host-read begins at 22:51. Watch on YouTube →

Streaming Audio

A national Spotify campaign targeting fans of Nate Bargatze, Mandy Moore, and adjacent comedy personalities across the U.S., reaching adults 25–64 through Spotify's premium streaming audio inventory. The campaign pairs a :30 audio spot with companion display creative, delivering a planned ~185,000 impressions across the two-week flight. It extends the broader audio strategy beyond scheduled programming into individualized, on-demand listening sessions — reinforcing awareness among comedy and entertainment audiences throughout the campaign.

Spotify
Audio + Companion Display · Jul 14–26
● Complete
Delivery — Final · July 14–26
241,725
Impressions
154,343
Reach
93.0%
Completion Rate
1.57
Frequency
The two-week Spotify flight is complete, delivering 241,725 impressions against a planned 185,000 — 131% of the goal. The campaign reached 154,343 unique listeners and held a 93.0% completion rate across the full flight, meaning listeners stayed with the :30 spot to the end throughout. Final delivery at a $5.17 CPM against the full $1,250 budget.
Campaign Status
Launch day complete — all channels live
Creative delivered and verified
Full flight delivered — 131% of planned impressions
93.0% completion rate sustained across the flight
:30 Audio Spot
:30 — Spotify Audio
0:00
Straight from theaters, the must-see comedy of the summer is now available to watch at home. Starring number one comedian Nate Bargatze, The Breadwinner is the laugh-until-you-cry comedy audiences are loving, with an 86% audience score on Rotten Tomatoes. Summer can be chaotic. Movie night doesn't have to be. Grab your family and enjoy it again and again. The Breadwinner. Rated PG. Get it now on Prime Video, Apple TV, or Fandango at Home.
Campaign Creative in Spotify