National Audio
Launch Campaign
A focused, multi-channel audio campaign supporting the premium home entertainment release of The Breadwinner. The buy spans terrestrial radio across six markets, two host-read podcast placements, and a streaming audio layer — built to drive awareness and "watch now" intent across the two-week launch window.
| Channel | Partner | Flight | Investment | Status |
|---|---|---|---|---|
| Terrestrial Radio | Cumulus Media — six markets | Jul 14–26 | $15,937 | ● Scheduled |
| Podcast | Family Trips with the Meyers Brothers | Jul 14 & 21 | $7,500 | ● Scheduled |
| Streaming Audio | Streaming Audio Network | Jul 14–26 | $1,563 | ● Scheduled |
Terrestrial Radio
A six-market terrestrial radio buy across Cumulus Media stations, delivering 223 spots over the two-week flight to a planned 2,346,000 impressions. Each station produces its own :30 spot from the approved talking points and copy, tuned to local format. Markets span country, sports, news/talk, and adult contemporary — reaching family-comedy audiences across morning drive and high-frequency dayparts.
Podcast
Two distinct :60 host-read placements on Family Trips with the Meyers Brothers — read by Seth and Josh Meyers — running on the July 14 and July 21 episodes. Host-read integration places the title in a trusted, comedy-aligned environment to a planned 200,000 impressions, with the hosts delivering the message in their own voice for maximum authenticity.
Streaming Audio
A streaming audio layer targeting fans of Nate Bargatze, Mandy Moore, and adjacent comedy artists across the US, A25–64. The placement pairs a :30 audio spot with companion display, delivering a planned ~185,000 impressions across the two-week flight — extending campaign frequency into on-demand and playlist listening environments.